Mainstream awareness of remixable media is tied to the explosive growth in user-generated-content — the paradigm shift from top-down media production to bottom-up provision of amateur content by audiences.
- Tori Amos - Bouncing Off Clouds video
- OK Go x Pilobolus - "All Is Not Lost"
- Other ways OK Go has invited their fans to remix their videos: RGM Fan Video Contest, The OK Go Dances With You(Tube) Contest, okgo.net's Fan Generated Media section, inclusion on their OH NO dvd of 180 fans performing the dance from their "A Million Ways" video, and approximately one zillion band-encouraged fan versions of their very famous video for "Here It Goes Again" (otherwise known as "the treadmill dance").
- Lawrence Lessig and Stephen Colbert: Lessig made a guest appearance on The Colbert Show to promote his book Remix. Colbert then remixed the interview and both he and Lessig encouraged the audience to do the same on their respective sites. Original interview Stephen's Remix Challenge Lessig's Remix Invitation